# ella — guide for AI agents

## Product

ella is a Brazilian beauty brand (B4A). Storefront: Angular SSR on Cloud Run (production) and Firebase Hosting stage.

## Key URLs

- Home: https://ella.com.br/
- Shop (catalog): https://ella.com.br/loja
- Product PDP (commerce / buy): https://ella.com.br/produto/{catalogSlug} — Product+Offer schema; primary commercial URL
- Brand story PDP (marketing): https://ella.com.br/products/{marketingSlug} — WebPage schema only; CTA links to /produto/; not a duplicate of the offer page
- Blog: https://ella.com.br/blog
- ella Pass: https://ella.com.br/loja/ella-pass

## Do not index / private

- /checkout, /carrinho, /conta, /admin — transactional or private.

## Commerce

Catalog products come from Connect/Hasura (brand ella). Checkout uses Connect cart + subscription-api payment (Pagar.me / MercadoPago).